You’ve most likely seen Squatty Potty®’s stacked up in the aisles while looking for your household items in big retail stores. Or you’ve even seen the captivating YouTube video with a very special unicorn—it’s gotten over 20 million views. You may have even seen the Edwards family pitching their most prized product on the hit show Shark Tank. In 2016, they have also become a sponsor for the next Make48 competition in June at the Smithsonian’s Lemelson Center for the Study of Invention and Innovation in Washington D.C.
Squatty Potty LLC was started in 2011 by Bill, Judy and Bobby Edwards after seeking a natural and inexpensive solution that would help correct and heal the problems they were experiencing. That’s when they found a wonderful and simple solution—squatting! The simple knowledge of getting their knees up while going to the bathroom made a remarkable difference. The Edwards family searched and searched but couldn’t find a good solution for putting them into a squatting position while using their toilet. After trying different stools, books and buckets – not to mention stubbing their toes many times (especially in the middle of the night) they decided to take matters into our own hands. That’s when they came up with the Squatty Potty® toilet stool.
The Squatty Potty® has grown tremendously since appearing on Shark Tank and signing a deal with Lori Greiner. With their incredible drive and passion for creating innovative products, we asked the Edwards family to be a part of Make48. After speaking at last year’s event, Judy Edwards and her family will be back as a sponsor and will be attending the competition this June. When asked about how Make48 can really change the competition world for inventors, Edwards said that Make48 gives new inventors a platform to show off their talents and skills of creativity. She loves that the winners have an opportunity to license their winning invention with a reputable company.
The Make48 teams have to create a product from “napkin to prototype,” so we asked Edwards about the Squatty Potty® creation process. She said “It was a very long a frustrating process with a huge learning curve because we had never done anything like this before. We drew the concept on paper and had several wooden prototype made before we were happy with the results. “
With Make48 growing and taking off, we are really excited for future competitions. Edwards would love to see the event in the Squatty Potty®’s home state of Utah or even Hawaii (we agree with that one)! If you are attending the event this June in Washington D.C., keep your eye out for the Squatty Potty® family. We cannot wait to see her and the rest of the sponsors at Make48 DC!