Bright colors! Sounds! Crowds! If you’ve never been to a trade show, you might be shocked by how much there is to see and do. Expect to see the latest in gadgets, home & garden, beauty, toys, restaurant, etc. in virtually every industry and trade. A few of the most popular trade shows include, the American International Toy Fair, Consumer Electronics Show (CES) and the National Hardware Show. These shows highlight the best in innovation and imagination and you can be a part of it!
In one month, thousands of exhibitors and attendees will descend upon the city of lights to see the latest in hardware, housewares and lawn & garden at The National Hardware Show. From May 7-9, the huge event at the Las Vegas Convention Center becomes the place to be for face-to-face networking, trading and learning.
With nearly 3,000 exhibitors featuring the latest in innovation, it’s one of the best places to build your reputation. For startups and home inventors, a successful show can be a big investment. However, if you think you have the next big product or service, a booth at the show puts you directly in the center of industry and media attention alongside retail buyers, licensing scouts and product developers.
This year, if you have a booth in the Inventor’s Spotlight area, you can pitch to the Make48 expert panel. Receive feedback and advice from industry experts from QVC, ACE Hardware, Danco and more. Sponsored by the UIA, the Inventor’s Spotlight area features products not yet on the market. It offers a variety of opportunities to showcase your prototype or product to distributors and retailers.
Bob Coulston, co-founder of Make48 and a veteran of trade shows, advises exhibitors to ask an important question. “Ask buyers would they make a purchase of your wares or invention? Many inventors don’t ask because they’re not salespeople, but I am. If they wouldn’t want to buy your product ask why not? This is your time to learn more about your product.”
Exhibiting at a trade show is a big investment, but one of the best ways to get a return back on your money. One of the best tips as a first-time exhibitor is to stand out and the best way to do that is with your display. With an overflow of exhibitors, a visually-stunning trade show display can catch the eyes of attendees and buyers.
This year Radius Display Products, a leading manufacturer of fabric display items, are offering special discounted booth display packages. Not only do their items look fantastic, most of their entire product line is portable and easy to assemble and ship. Check out their special packages with significant savings here.
And lastly, Bob has another tip for the first-time exhibitor. “I find the person in my row (of booths) with the most experience at trade shows and take him out to a steak dinner.” As he says, “you will get the ins-and-outs on how to connect with buyers and learn how the system works.” We hope to see YOU next month at The National Hardware Show!