How It Works
MAKE48 is a 10-episode series immersing the viewer in the product invention process from idea to store shelf. It all begins with 12 teams from 12 colleges competing in a real life invention competition where they must brainstorm the best product idea within a given product category, make a prototype, and pitch it – all in just 48 hours.
The viewer is immersed in the hands-on action as the invention showdown unfolds including brainstorming, designing and building their ideas in order to pitch their prototype to a team of expert judges. Industry A-listers and Tool Tech mentors roam the competition floor and give advice to the teams on all facets of product design and development.
At the end of 48 hours the top winning teams get to hold their patent pending ideas while beginning the road to marketplace where their product is fine-tuned, tested, and re-engineered by national design firms all on the difficult path to hopefully make it to the consumer marketplace.
On the journey the top three teams are paired with national creative marketing firms to dive into the world of marketing, product video production and brand strategy.
MAKE48 Collaborate to Make!
EPISODE ONE-FOUR: THE COMPETITION
The first four episodes document the unpredictable and inspiring immersion in the Make48 inventor’s competition to develop REAL products. With the constant pressure of the “ticking clock” we engage up close and personal with the teams as they brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry savvy Make48 judges.
From napkin drawing, to design, to shopping for supplies at the local hardware store, we’ll watch these competitors suffer the highs and lows, showing the true nature of bringing a prototype to life in only 48 hours.
Our teams may seek advice from our “Tool Techs” – professional inventor/fabricators – at any point along the way, as Make48 aims to provide a level playing field at all times. Industry A-listers will also roam the competition floor and mentor on all facets of the teams’ development.
At the 24 hour mark, the inventors go before a focus group of industry experts to pitch their initial ideas and get feedback. Utilizing this advice, the teams must tweak their designs and marketing, all in anticipation of their final pitch before the judges.
At the end of Episode four, time is up!
EPISODE FIVE: THE FINAL PITCHES
EPISODE SIX AND SEVEN: RE-DESIGN
The three winning ideas begin the challenging road to market. Prototypes are fine tuned with industry design firms. Bugs are worked out and features improved all under the pressure of manufacturing challenges and ultimate retail price point. Prototyping and fine tuning continues with real industry experts. We learn many aspects of the process and technology that goes into product creation such as 3D printing, laser cutting, and much more.
EPISODE EIGHT AND NINE: MARKETING
We begin the critical process of marketing strategies, packaging, and more. In Episode Nine the marketing process continues as we follow all three products and specific team members through the process.
EPISODE TEN: PREPARING FOR LAUNCH
The teams get marketing advice and discuss strategies for launching the products. The Make48 Team gives a final update on the journey of the three products.
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Watch All of Season 1 Now
Teams are given the product and with a whistle blow the 48 hour inventor competition begins!
After the hardware store dash the teams are given five minutes in front of a select group. They pitch their initial product ideas and get feedback to put them on the right track.
Assisted by Tool Techs and Mentors and equipped with all types of tools from 3D printers, laser cutters , computer driven routers, to hammers and nails, prototypes begin to take shape. Teams construct and test their prototypes and begin work on all the pitch materials including product video, sales sheets, marketing ideas and more.
Prior to the final judging, teams provide a sneak peek of their product to the judges and manufacturers in a 2-minute lightning round of pre-judging. Is the product unique? Does it have wow factor? Will it sell itself? Is it feasible for manufacturing based on costs and complexity?
The clock stops, the tools are down and the nerves are up!
Top US design firms are tasked with redesigning our winning products. New prototypes are made and tested. Our top three teams are given a breakdown of all the work put into redesigning and prototyping their ideas. The teams react to all the weeks and months of professional work that has been done so far on they 48 hour prototype.
The mentors give valuable marketing the merchandising insight. Professional marketing companies from around the United States are brought in to help craft the marketing and merchandising ideas for their products. The products are getting closer to the rigors of public debut through crowdfunding.
The products are shown to a select few buyers. Next stop San Francisco to meet campaign strategists at IndieGoGo a global online crowdfunding platform. With all of the feedback and the information that has been gathered the products are ready for their crowdfunding debut. Months after the initial 48 hour event the final prototypes meet the most demanding judge, the public!