Launch of the 48 hour invention competition. Learn the product challenge. Begin to meet the teams, the experts and the mentors of the competition. Commence with the brainstorming process, patent searches, and more
The series launches with an introduction to Make48 and the real life challenges of taking a product from napkin design to store shelf. Teams are given the product challenge. When the whistle blows the 48 hour inventor competition begins! Season 4 was filmed at Union Station – Science City in Kansas City, Mo.
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Season 3: How It Works
MAKE48 is a 10-episode series immersing the viewer in the product invention process from idea to store shelf. It all begins with 12 teams from 12 colleges competing in a real life invention competition where they must brainstorm the best product idea within a given product category, make a prototype, and pitch it – all in just 48 hours.
The viewer is immersed in the hands-on action as the invention showdown unfolds including brainstorming, designing and building their ideas in order to pitch their prototype to a team of expert judges. Industry A-listers and Tool Tech mentors roam the competition floor and give advice to the teams on all facets of product design and development.
At the end of 48 hours the top winning teams get to hold their patent pending ideas while beginning the road to marketplace where their product is fine-tuned, tested, and re-engineered by national design firms all on the difficult path to hopefully make it to the consumer marketplace.
On the journey the top three teams are paired with national creative marketing firms to dive into the world of marketing, product video production and brand strategy.
MAKE48 Collaborate to Make!
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Teams are given the product and with a whistle blow the 48 hour inventor competition begins!
After the hardware store dash the teams are given five minutes in front of a select group. They pitch their initial product ideas and get feedback to put them on the right track.
Assisted by Tool Techs and Mentors and equipped with all types of tools from 3D printers, laser cutters , computer driven routers, to hammers and nails, prototypes begin to take shape. Teams construct and test their prototypes and begin work on all the pitch materials including product video, sales sheets, marketing ideas and more.
Prior to the final judging, teams provide a sneak peek of their product to the judges and manufacturers in a 2-minute lightning round of pre-judging. Is the product unique? Does it have wow factor? Will it sell itself? Is it feasible for manufacturing based on costs and complexity?
The clock stops, the tools are down and the nerves are up!
Top US design firms are tasked with redesigning our winning products. New prototypes are made and tested. Our top three teams are given a breakdown of all the work put into redesigning and prototyping their ideas. The teams react to all the weeks and months of professional work that has been done so far on they 48 hour prototype.
The mentors give valuable marketing the merchandising insight. Professional marketing companies from around the United States are brought in to help craft the marketing and merchandising ideas for their products. The products are getting closer to the rigors of public debut through crowdfunding.
The products are shown to a select few buyers. Next stop San Francisco to meet campaign strategists at IndieGoGo a global online crowdfunding platform. With all of the feedback and the information that has been gathered the products are ready for their crowdfunding debut. Months after the initial 48 hour event the final prototypes meet the most demanding judge, the public!